Privacy Policy

Last updated: March 2026

1. Introduction

Welcome to Annutri ("we", "our", "us"). We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (Ireland).

This Privacy Policy explains how we collect, use, and protect your information when you visit or make a purchase from our website.

2. Data Controller

Annutri is the data controller responsible for your personal data.

If you have any questions, you can contact us at:
Email: privacy@annutri.com

3. Personal Data We Collect

We may collect and process the following data:

a) Information you provide

• Name
• Email address
• Phone number (for SMS updates and marketing)
• Billing and shipping address
• Payment details (processed securely via third-party providers)

b) Automatically collected data

• IP address

• Browser type and device information

• Pages visited and time spent

• Cookies and tracking technologies

c) Marketing data

• Preferences in receiving marketing communications

• Interaction with emails, SMS, and ads
  

4. How We Use Your Data

We use your personal data to:

• Process and deliver your orders

• Manage payments and refunds

• Communicate with you about your order via email, SMS, or phone

• Send marketing communications (email, SMS, or other channels) where you have consented

• Improve our website and services

• Prevent fraud and ensure security

5. Legal Basis for Processing

Under GDPR, we rely on the following legal bases:

• Contract: to fulfill your orders

• Consent: for marketing emails, SMS, and cookies

• Legitimate interests: to improve our services and prevent fraud

• Legal obligation: to comply with applicable laws

6. Sharing Your Data

We may share your data with trusted third parties, including:

• Payment processors (e.g., Stripe, PayPal)

• Ecommerce platform providers (e.g., Shopify)

• Shipping and logistics providers

• Analytics and marketing providers (e.g., Google Analytics, Meta Ads, SMS service providers)

All third parties are required to respect the security of your personal data.

7. International Data Transfers

Some of our service providers may process data outside the European Economic Area (EEA).

When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain your personal data only as long as necessary:

• Order data: up to 6 years for legal and tax purposes

• Marketing data: until you withdraw consent

• Analytics data: typically up to 26 months

9. Your Rights

Under GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to processing

• Restrict processing

• Data portability

• Withdraw consent at any time

To exercise your rights, contact us at privacy@annutri.com.

10. Cookies and Consent

We use cookies and similar technologies to:

• Enable website functionality

• Analyse performance and traffic

• Personalise content and ads

Upon visiting our website, you will see a cookie banner allowing you to:

• Accept all cookies

• Reject non-essential cookies

• Customise your preferences

You can also manage cookies via your browser settings.

11. SMS and Marketing Communications

We may send marketing messages via SMS, email, or other channels only if you have explicitly consented.

• You can opt-in to receive SMS updates and promotions at signup or checkout.

• You can opt-out at any time by replying STOP to any SMS message or by adjusting your preferences in your account.

Transactional messages related to your orders (e.g., delivery updates) may be sent via SMS without opt-in.

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorized access, loss, or misuse.

13. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.

15. Contact Us

If you have any questions about this Privacy Policy or your data, please contact:
Email: privacy@annutri.com